The highlight of Apple’s fall event will undoubtedly be the new iPhone. But hidden in the spectacle of the September event is another long-awaited upgrade, this time for Apple TV. According to a report by Bloomberg, the 4k Apple TV is set to debut this fall alongside Apple’s 10th anniversary iPhone, and new Apple Watch models.
The box is said to feature a faster processor capable of handling higher-resolution 4k content, according to Bloomberg’s sources. Apple follows players from Amazon, Roku, and others who all made the jump to 4k in 2016.
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If Bloomberg’s report is correct, which we believe it to be, the news comes at a great time. Apple revealed last week that it plans to spend $1 billion on content in 2018.
Watching it in 4k is just the cherry on top.
Apple has yet to respond to our request for comment; we’ll update if needed.