Recently, rumors have popped up that Apple would be introducing new 5K monitors this Fall to replace the now-defunct Thunderbolt display. At IFA this week, LG announced new displays, one with USB-C functionality.
First, here’s a snippet about the USB-C capable from LG’s press release announcing its new monitors:
As the first UltraWide™ monitor to feature a USB Type-CTM port, the 38UC99 offers a peek at the future of connectivity. The advanced port allows users to transmit content and data as well as charge another device such as a smartphone or laptop at the same time, all with single code helping eliminate clutter. The monitor also includes capabilities to customize display options with just a few clicks of the mouse and store customized color settings with the easy-to-use Onscreen Control software and My Display Preset.
And the 38UC99 is just as suitable for entertainment as it is for workplace efficiency. With two 10W built-in Bluetooth compatible speakers, the 38UC99 offers Rich Bass audio output in the 85Hz bass range. This impressive audio system improves the entire user experience with its deep, rich sound. The one millisecond Motion Blur Reduction feature streamlines gameplay by minimizing afterimages that often occur in fast-paced games.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
LG also says the 3840×1600 21:9 display covers 99 percent of the sRGB color spectrum.
Apple, USB-C and new displays
The tricky part for LG will be meeting expectations. LG is a known display provider for Apple, but we don’t know that it’s involved with the manufacturing process of new displays for Apple.
If it is, what was shown off at IFA is only a teaser. Apple doesn’t play the sRGB game any longer, so whatever LG may produce for Apple will have to support P3. Similarly, its nearly-4K resolution will need a big boost.
But LG’s newest monitors definitely look the part, and the inclusion of USB-C is interesting to me. As Apple seems poised to cannonball into USB-C territory with new MacBooks and iMacs, consumers will be looking for monitors that support the standard.
More to the point, prosumers will be looking to Apple for a display solution that exceeds expectations, and supports legacy connections like LG’s monitor does.
While we probably shouldn’t expect a curved display from Apple, LG’s own is probably as much proof-of-concept for USB-C connectivity as it is a standalone monitor for your desktop. If Apple does have new displays for us this Fall, we can look back on this as a precursor to those high-end displays as we plug them into our MacBooks.