The ‘For You’ tab will feature items that may appeal to you based on previous purchases. If you purchase a MacBook, the tab may suggest various USB-C cables and other add-ons like cases.
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It's called Hard Fork.
What’s not known is how deep Apple will peer into your account. We don’t know if Apple is simply looking at your purchase history, or if it also looks at what devices you’ve got linked to your Apple ID, or what software you may have purchased.
If a game took advantage of a dedicated controller, recommending it may be handy — but will users respond well to Apple peeking at their purchase history to suggest items?
We’ll probably find out in short order.