Eventbrite‘s fresh take on event discovery and ticketing has helped it grow it to a point where it’s often discussed in the same breath as incumbents like Ticketmaster.

If you’re building a company, the story of how Eventbrite grew from three co-founders in 2006 to hundreds of employees (or ‘Britelings’) today is well worth hearing. Luckily for you, co-founder and president Julia Hartz shared it at The Next Web Conference Europe 2013.

Watch and learn, and don’t miss her husband and fellow co-founder’s talk about how startups can make their own luck, too.

Catch up with all our coverage from The Next Web Conference Europe 2013