US online electronics retailer Newegg teased the introduction of Bitcoin payments on its platform early this year, and now the company has finally delivered via a partnership with BitPay. From today onwards, Newegg is letting its more than 25 million registered customers pay for over 10.5 million products using the cryptocurrency.

This is a pretty notable deal because Newegg is a big name in the US consumer space. The company is estimated to be worth $3 billion, with Forbes reporting that it turned over $2.8 billion in sales back in 2012. Newegg said it is introducing Bitcoin payments as a response to customers’ needs, given that “Newegg’s customers are among some of the earliest Bitcoin miners and are enthusiastic proponents of the crypto-currency.”

Newegg’s move comes hot on the heels of the state of California just legalizing the use of Bitcoin and other digital currencies.

Bitcoin Accepted [Newegg]

Thumbnail image via George Frey/Getty Images