This article was published on September 24, 2015

Twitter is experimenting with a feature that changes the platform significantly


Twitter is experimenting with a feature that changes the platform significantly

Is there anything Twitter is not experimenting with? Today a new polling feature has hit the feeds of Twitter users on both desktop and mobile, and it looks different from what we’re used to.

Twitter normally deploys features through Cards — lines of HTML designed to integrate rich media and other features into the platform. Usually, cards leave behind a URL built into the tweet, signaling the source of the Card.

But look at this sample Tweet, from New York Times reporter Mike Isaac:

Screenshot 2015-09-24 14.06.53

The lack of URL and source material indicates that the poll is native — not based on a Twitter card or through a third party. This could be an expression of the native polling feature for publishers that we reported on back in September.

A Twitter spokesperson confirmed the feature, telling TNW, “We’re experimenting with a new way to poll users on Twitter.Further information, however, remained elusive.

slack-imgs.com

It’s unclear whether native polling feature will continue to be restricted to verified accounts or brands, but as with all experiments, anything goes. One thing is for sure though: if you prefer working on a third-party platform like Tweetdeck, there are no polls for you.

 

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