Twitter’s TV ratings are going to get a whole lot more global this year, after the company announced plans to expand its relationship with Kantar — one of its media partners — to bring the service to the Nordics, Russia, parts of Africa and Southeast Asia.
To refresh your memory, the service adds a range of Twitter-related metrics related to TV shows to existing broadcast ratings data, making it easier for advertisers and ad agencies to follow conversations related to shows. It first launched in the US in 2012 in collaboration with Nielsen, and Twitter is currently working to bring it to the UK and Spain — in addition to these newly announced countries — in conjunction with Kantar.
Twitter seems intent on growing its TV footprint aggressively this year, and it has launched social ratings in Germany, Japan and Australia with other partners too.
In addition to new geographies, Twitter is expanding the scope of its work with Kantar to “apply Twitter’s public, real-time data to new research products in advertising effectiveness, consumer insight, brand equity and media measurement.”
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In related news: Twitter increases its focus on social TV after buying analytics firms Mesagraph and SecondSync
Headline image via Andrew Burton / AFP / Getty Images
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