This year, it seems like Twitter has won the Oscars.
Ellen DeGeneres’s epic Oscars group selfie has become the most retweeted tweet of all time, surpassing a whopping one million retweets (update: it has now passed two million) and overtaking the record set by US President Barack Obama’s election victory tweet in November 2012.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
UPDATE: Twitter has announced that there were more than 14.7 million Oscars-related tweets during the live show — from 8.30 pm ET to 12 am ET. The most tweeted-about nominees included Jennifer Lawrence and Brad Pitt, while Gravity and Oscar best picture winner 12 Years a Slave were among the films that got the most mentions on Twitter.
Twitter has been fanning the Oscars hype to new levels this year — it added a new type of card that allows users to vote for their favorite nominees, and teamed up with Livefyre for an Oscars photo campaign that takes selfies tweeted by fans, displays them at a rate of 10 images per second next to a celebrity, snaps a photo with a slow motion camera, and then tweets it back out to individuals.
Thumbnail image via Damien Meyer/AFP/Getty Images