Twitter has expanded image previews for timelines on the Web and its Android and iOS apps. The new feature affects photos and Vine videos.

Here’s what it looks like:

Twitter is releasing updated versions of its iOS and Android apps today with the new timeline appearance. The new apps also make it easier to retweet, reply to and favorite tweets right from the timeline.

If you’re not a fan of the new image previews, you can turn them off on iOS and Android, but there doesn’t seem to be a toggle for the Web version.

The change represents a significant shift for Twitter. The company has been steadily moving away from a stream full of condensed text and toward a richer multimedia experience. However, power users that rely on Twitter to quickly scan for news are bound to be upset by the new format. Twitter faced a backlash back in August when it reworked the timeline to change the way it displayed replies to tweets.

Making Twitter more visual will also help attract advertisers. When I opened up Twitter.com to check out the new look, the promoted tweet at the top of my stream was much more noticeable:

promotedtweet 730x598 Twitter rolls out expanded previews for photos and Vines on the Web, Android and iOS

Twitter laid the groundwork for these changes with its introduction of the Cards expandable drawer feature in 2011. With the new photo and Vine previews, Twitter is throwing down on Instagram, which dropped support for Cards late last year.

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Related: This is what the future of Twitter looks like

Headline image via Leon Neal/AFP/Getty Images

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