15 of the best browser extensions to improve your social media marketing

15 of the best browser extensions to improve your social media marketing

This post originally appeared on the Buffer blog.


There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL.

And then, one day, someone shows you a browser extension that completely rocks your world for the better.

I’d love to share some of those world-rocking browser extensions with you today. There are several great options out there to supercharge your browser and streamline the tasks you keep coming back to.

1. Buffer – Quick and easy sharing to social media

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The Buffer extension lets you share to your connected profiles from any website, blogpost, or page. The extension grabs the page title as well as any associated photos. Power users can even go a step further and highlight text within the article to right-click on any image and share that image directly.

The extension also comes with goodies while you’re browsing Twitter and Facebook with built-in buttons for buffering to your queues and scheduling reshares.

(Other helpful sharing extensions: Shareaholic, Hootsuite, and Sprout Social.)

Available on Chrome, Firefox, Safari

2. Giphy – Fun animated GIFs to enhance your updates

With Twitter and Pinterest now supporting GIFs and other social media sites like Google+ and Tumblr enjoying great engagement with them, it’s become increasingly handy to have a pitch-perfect GIF at the ready to express how you’re feeling in your update, reply, or comment.

The Giphy extension lets you search through the huge Giphy.com archives and grab a shortened URL of the GIF you choose.

Available on Chrome, Firefox, Safari

3. Pocket / Instapaper / Evernote – Curating amazing content to share

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Read-it-later extensions are a super time saver. Pocket, Instapaper, and Evernote let you save a blogpost or article to read later, and you can do so with a single button click via the extension.

Available on Chrome, Firefox, Safari

4. Instagram for Chrome – Instagram photos right in your browser

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One of the best ways to manage your Instagram feed from a computer, the Instagram for Chrome extension lets you browse your feed and your friends, like and comment on photos, receive desktop notifications and even drill down into details like filters.

The experience is as close to the official Instagram app as you can get, and it’s a hugely helpful resource for brands who wish to manage their Instagram feed without reaching for the phone (or even a browser tab).

Available on Chrome

5. Bitly – Create, share, and track shortened links

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Bitly’s browser extension has all the standard features you’d expect from a link shortener: custom shortening, analytics, and easy copy-and-share buttons. Bitly takes things one step further even and lets you add shortened links to bundles so you can keep organized with a series of similar links.

Another cool feature: The Bitly extension can notify you when your link reaches a predetermined (by you) number of views.

Available on Chrome, Firefox

6. Riffle – Complete info on any Twitter user

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This browser extension adds a whole new layer of info to your Twitter stream. Click on any Riffle icon or Twitter username, and the extension opens up a display of that user’s data, including other social accounts, Twitter statistics, most-used hashtags and categories, top mentions, top URLs, and much more.

(Also check out Rapportive and Vibe for similar functionality, including some neat inbox integrations.)

Available on Chrome

7. Window Resizer – Check your tweets, posts, and updates on any screen size

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Chances are that not everyone will be viewing your social media updates on the same size screen as you. Marketing for mobile devices has brought about a lot of change! In this case, an extension like Window Resizer can be super helpful for seeing your updates from others’ perspectives.

The extension comes with preset sizes that mimic iPhone, tablet, and desktops, and you can completely customize the sizes and order of the various options.

Available on Chrome

8. Ritetag – Instant analysis of the hashtags you tweet

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Ritetag is one of our favorite hashtag tools, and their extension brings across their neat color-coded hashtag guide right into the Twitter editor. Ritetag provides direct feedback on the popularity and strength of the hashtags you use. Green is good, blue is poor, and red is overused.

Available on Chrome and Firefox

9. Social Analytics – Quick view of share stats on any page

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Visit a blogpost and click the Social Analytics browser icon to see at-a-glance how many social shares the post received.

Social Analytics shows Facebook likes, shares, and comments, plus Twitter, Google+, LinkedIn, and Pinterest stats. It could be super helpful for tracking the spread of your own content or for investigating someone else’s.

Available on Chrome

10. Awesome Screenshot – Capture, annotate, and share your screen

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Screenshots can be a helpful, useful visual for sharing on social media. Awesome Screenshot brings this functionality into the browser. You can take a screenshot, annotate, and download or share immediately.

Available on Chrome, Firefox, and Safari

Note: Thanks to Karmi in the comments for pointing out that Awesome Screenshot comes with a disclaimer about potential malware. You can check out an alternate screen capture extension like Clipular.

11. Feedly Mini – Save RSS feeds of any site you’re on

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Part of sharing great content on social media is sourcing great content. Feedly is one of our favorite places to keep an eye on stories worth sharing, and the Feedly extension makes it easy to add new sites to your RSS lists to keep an eye on.

The Feedly Mini extension adds a small icon to each page, and when you click the icon, you can add a feed directly or even share the page to your social accounts.

Available on Chrome

12. Klout – Social media influence score

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Klout calculates an influence score based on your interactions and popularity across all your various social media channels. The Klout extension is the quickest, easiest way to view this score—for instance, right in the Twitter stream next to anyone’s username. Klout has also expanded into social media sharing, and the extension allows you to share easily from any website.

Available on Chrome, Firefox, and Safari

13. Pin It button – Share directly to Pinterest

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Sharing to Pinterest is made infinitely easier with the Pinterest extension, which lets you Pin any image you find online to your Pinterest board. Clicking the extension opens up a window of all images that appear on the page, and you can choose which one(s) to share.

Also, while browsing a page, you’ll see a Pinterest button overlay whenever you mouse over an image.

Available on Chrome, Firefox, and Safari

14. CircleCount – Instant Google+ analysis

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With the CircleCount extension, you can inspect any profile or page on Google+ and see a snapshot of comments, reshares, and +1s per post as well as follower graphs.

If you drill down to a specific Google+ post, the CircleCount extension lets you view ripples, add to your favorites (via the CircleCount website), and add to a shared circle.

Available on Chrome

15. Social Fixer for Facebook – A fully customized Facebook experience

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This extension allows for huge amounts of customization for the way you view Facebook. Here’s a small sampling of what you can edit:

  • Tabbed news feeds
  • Feed filters (e.g., remove political posts)
  • Hide posts you’ve already read
  • Thumbnail previews

This just scratches the surface. Check out the Social Fixer homepage for even more ideas on what you can edit.

Available on Chrome, Firefox, and Safari

Over to you: Which extensions do you use?

I’ve got a few favorite ones for social media marketing (Buffer and Pocket) and a few that I rely on for a faster, more fun browsing experience (AdBlock and Dewey bookmarks). There are so many amazing ones out there. Which ones are your favorites?

Which do you use in your browser?

I’d be keen to hear what you’ve got working for you! Feel free to drop a note here in the comments.

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