Twitter has unleashed a road map of its moves toward making the social media platform into a more viable business product. At the recent Chirp conference, there were a number of features that carried the scent of marketing toward business.
The most recent news that we have is of the Twitter Business Center. Though the Center is not rolled out for all business users yet, a few choice ones have gotten the chance to use it. Features included look like this:
- Customizable page contents
- Verified Account badges
- Extra preferences
- Ability to add contributors
It sort of goes without saying that these are all necessary, and very welcome, features for companies that choose to use Twitter to communicate with their customers.
Now for the “cool” feature – verified businesses using the Twitter Business Center can elect to receive direct messages from anyone who is following them. So, instead of being limited to public tweets, customers can now have the option of direct communication with a contributor to a business’ Twitter.
Want to see if you’re part of the Business Center? Chances are that the account that your business used to register has already received an email about the change. But if you’re not certain, make sure to check out your account settings then look for a new tab called “Business”.
Info & screenshots: Mashable
Nice Info:-). Twitter is simply the most amazing phenomenon of this decade. I have posted an infographic on my blog – Techchai.com to show the entire journey of twitter.
Check it out.
The feature is just for big brand names and companies. I see no way it can help small business owners :(
Brad,
A very helpful article. Thanks for the heads up regarding this new feature for businesses.
glad to see focus on business, especially B2B, but what happens if there is another twitter bug that exposes private messaages? hopefully business users would be aware enough not to share confidential info on such a public platform.
It looks like only businesses can choose to let people DM them regardless the following status! For regular users do you know any other alternative than http://buzzdm.com ??
Interesting in that the individual social aspects of Twitter are being copied by Facebook and yet for businesses Twitter is following Facebook. And with Facebook serving 50b ads per month – who can blame them. Twitter needs to get a viable business model together ASAP and the ‘business centre’ sits well with promoted tweets. We’re going to need tracking data etc etc but its a step in the right direction
Funny how at first Twitter was an almost anti-business place. I guess somebody has to pay for all those servers.
Hi,
Thanks for sharing the article. We are a business center based in Lisbon-Portugal – and we are developing a virtual Office application to the iPhone. Known as myOffice, this is the first worldwide application to be developed exclusively to the iPhone and oriented, specifically, to the virtual Office activity. If you want to know more about us please visit the website http://www.espacoavila.com
Kind regards,
Maria Gonçalves