Jumping on the back of today’s news that Amazon might one day introduce delivery by unmanned drones, British book retailer Waterstones has hit back with an announcement of its own.

According to a short video made by the company, its new Ornithological Waterstones Landing Service (OWLS) is made up of a fleet of specially trained owls that work individually “or as an adorable team” to drop off a delivery within thirty minutes of customers placing an order.

Clearly a tongue-in-cheek ribbing of Amazon’s announcement, Waterstones also notes that it could be some time before you see a team of trained owls delivering your goods as “it takes ages to train owls to do anything and we only just thought of it this morning”.

➤ Introducing O.W.L.S [Waterstones]

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