Jumping on the back of today’s news that Amazon might one day introduce delivery by unmanned drones, British book retailer Waterstones has hit back with an announcement of its own.
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According to a short video made by the company, its new Ornithological Waterstones Landing Service (OWLS) is made up of a fleet of specially trained owls that work individually “or as an adorable team” to drop off a delivery within thirty minutes of customers placing an order.
Clearly a tongue-in-cheek ribbing of Amazon’s announcement, Waterstones also notes that it could be some time before you see a team of trained owls delivering your goods as “it takes ages to train owls to do anything and we only just thought of it this morning”.
➤ Introducing O.W.L.S [Waterstones]
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