Pretty cool idea from marketing and communications agency TBWA Belgium for its client, Pepsi: a ‘Like Machine’ that doesn’t accept money but gives people a free can of soda in exchange for a Facebook like.
It’s a step up from promo girls handing out free samples at intersections and shopping malls to random passersby, sure, but I’ll readily admit to cringing when I saw the guy enter his Facebook account details on the ‘social’ vending machine’s touch screen.
F**k it, we'll do it live!
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Would you log in and like a page for a free can of Pepsi?
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