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This article was published on March 12, 2013


    This awesome Coca-Cola campaign shows the vast potential of mobile marketing

    This awesome Coca-Cola campaign shows the vast potential of mobile marketing
    Jon Russell
    Story by

    Jon Russell

    Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

    Here’s a great example of how mobile and creative thinking can come together to create an original and compelling marketing campaign.

    The video below — recently dug up by MIC Gadget — explains the Coca-Cola ‘Chock Chok’ campaign in Hong Kong which was seen by 9 million people and got 380,000 app downloads in its first month. It ran in 2011, but it is so innovative and indicative of the potential of mobile that it is worth repeating.

    Coca-Cola’s past ad campaigns in the country have included impressive artwork from Jonathan Mak, the young design student from Hong Kong who famously designed a unique Apple logo in tribute to Steve Jobs after the former Apple CEO passed away in 2011.

    coke1
    This, of course, is the design that brought him global attention:

    jonathan-mak-apple-design

    Headline image via DeusXFlorida / Flickr, Coke design and Steve Jobs silhouette images via Jonathan Mak