Samsung unveiled its first smartphone with a curved screen — the Galaxy Round — last week, and that’s promptly been followed by the first renders of the much-rumored G Flex, LG’s take on a flexible-screen phone.

We acquired product renders of the phone — which were first posted by Engadget — from sources and, as you can see, they show a vertical curve design as opposed to the horizon bend of the Galaxy Round. We understand that the G Flex, which packs a 6-inch screen, will be released next month but pricing and exact availability are still to be revealed.

In addition to producing its own flexi-screen smartphone, LG is also set to begin mass-producing flexible OLED parts, which will allow other phone makers to bring the technology to their devices.

Merely marketing hype or useful tech? We’ll be able to answer the question when these devices hit the market, so hold your skepticism for now.

For comparison see: Samsung announces the Galaxy Round, its first smartphone with a curved screen [Video]