Samsung unveiled five new colors for the Galaxy S4, its flagship Android smartphone, at its ‘Premiere 2013′ event in London today: Blue Arctic, Purple Mirage, Red Aurora, Brown Autumn and Pink Twilight.

There was no word on when or where the new color variants would be available, but it’s a significant expansion on consumers’ existing choices (Black Frost and Arctic White).

The Samsung Galaxy S4, unveiled in March, is currently going head-to-head with the HTC One and will be used to combat the next iPhone and Nexus smartphones that will inevitably be released later this year.

2013 06 20 11h16 29 Samsung unveils new purple, red, brown and pink color variants for the Galaxy S4

The device has a premium 5-inch 1080p display, set at an impressive 441 ppi. Under the hood is a quad-core 1.6 GHz Cortex-A15 processor, bumped up by an additional quad-core 1.2 GHz Cortex-A7 chipset. That’s a whole lot of processing power.

The Galaxy S4 comes stocked with 16GB of internal storage, although that’s expandable via a microSD card, and runs on the latest version of Android (version 4.2.2) with Samsung’s TouchWiz skin slapped on top.

The device also has a mighty Li-Ion 2600 mAh battery, which should do a pretty decent job of counterbalancing the smartphone’s power-hungry processors, and 2GB of RAM handling multiple apps and tasks.