Samsung’s latest celebrity recruit is non-other than rap superstar Jay-Z, who will release 1 million advanced copies of his upcoming new album — Magna Carter Holy Grail — to owners of the Korean company’s Galaxy range of smartphones and tablets for free.
Update: The app is now live, only for Galaxy S4, S3 and Galaxy Note II users. Unfortunately, you’ll have to wait just under ten days to listen to it!
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The Wall Street Journal reports that Samsung has paid $5 million for the content, although other media claim the deal could be worth as much as $20 million. The agreement will see the album released to Samsung customers 72 hours ahead of the album’s July 4 release date, via an app that will hit the Google Play store on June 24.
Though they will get a heads-up on the album, Samsung users won’t be able to share the tracks with friends or others until it is released to the public.
The deal has been long-speculated and was confirmed on Sunday when the ad below played during the game 5 of the NBA final, featuring the Miami Heat and San Antonio Spurs.
The video shows Jay-Z and his production team — including Rick Rubin, Timbaland, and Pharrell Williams from The Neptunes — at work in the studio developing the album, and features a Galaxy Tab being used.
The collaboration is interesting because it provides Jay-Z with upwards of $5 million in pre-release sales, and is further artillery with which Samsung can compete with Apple and other smartphone makers. Apple unveiled a new music service — iTunes Radio — at its WWDC event this month, in another sign that mobile entertainment content has become a compelling part of today’s smartphone experience.
Headline image via magnacartaholygrail.com