Jumio, a digital payments and ID certification solutions provider backed by the likes of Citi Ventures, Andreessen Horowitz and Facebook co-founder Eduardo Saverin, is today releasing Netswipe Mobile for Android.
In case you’re not familiar with the startup’s Netswipe offering: it essentially turns a customer’s smartphone camera into a secure, real-time credit card reader, allowing businesses to more quickly accept mobile payments (see here for a Travelocity use case).
In May 2012, Jumio released a Netswipe Mobile SDK, which allows third-party developers to add credit card scanning capabilities to their iOS apps.
The company claims that, by adding this payment functionality to their app’s checkout process, its customers can see a lift in conversions of up to 20 percent, due to the speed Netswipe brings to users.
“Merchants devote so much money and resources to get consumers to the point of check out on mobile sites and apps, and can’t afford to see them abandon their shopping cart.
Now, Netswipe can be integrated into any Android app to increase conversions by shortening mobile checkout times as well as making payments more secure and convenient for users.”
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