This article was published on April 3, 2012

Apple snags a 2.3% gain (and #3 overall OEM) in comScore’s February mobile browser market share report


Apple snags a 2.3% gain (and #3 overall OEM) in comScore’s February mobile browser market share report

Chalk it up to what you will, but only Apple and HTC managed to gain browser market share out of the top 5 mobile OEMs in comScore’s latest report. While the numbers are US-only, they’re indicative of results that we’re likely to see from the rest of the world.

As far as the numbers are concerned, OEM browser share worked out like this:

Apple saw a 2.3% gain, while HTC managed to eek out 0.4%. Samsung stayed even month to month, while LG and Motorla saw losses of 1.1% and 0.9% respectively. The study is a measure of 234 million Americans aged 13 and over. Samsung still holds the lion’s share of the OEM market, with 25.6%, LG tails at 19.4% while Apple took the #3 position at 13.5% in February.

As for the platforms overall? It’s about what you’d expect. Android and iOS both gained, at 3.2% and 1.5% respectively, while RIM dropped 3.2%, Microsoft lost 1.3% and Symbian was flat.

As the mobile market increases, there were predictable gains to the activities in which smartphone owners are engaging:

What will be interesting to see is the numbers game for April, as Microsoft and Nokia are expected to make a splash with the upcoming Lumia 900 handset. Priced at a mere $99 on contract (or $449 without), it should help Microsoft regain some of that lost market share from the previous months, as long as potential buyers aren’t scared off by a lack of available apps. We’ll have to wait and see, as it will likely be May or June before we get the April figures in hand.

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