Earlier this week, we got confirmation of what everyone was assuming anyway – that Microsoft will use the ‘Microsoft Lumia’ brand for its range of smartphones but we were left with questions over what the actual devices would be branded with.
Now, we have our answer: just ‘Microsoft’. Cunning, isn’t it?
F**k it, we'll do it live!
Of course, we still haven’t seen any phones released with the branding as yet, but the company said “we are looking forward to unveiling a Microsoft Lumia device soon”, so it shouldn’t be too long to wait.
While it obviously makes a bunch of sense given Microsoft now owns Nokia’s Devices and Services division, it could also make the company’s job harder in developing markets – the Nokia brand was well loved and trusted in many markets still.
➤ SAY HELLO TO MICROSOFT LUMIA [Nokia Conversations]