Microsoft will replace its Nokia brand with ‘Microsoft Lumia’

It’s been a gradual process since Microsoft finalized the deal to acquire Nokia’s Devices & Services division back in April, but we finally have some clarity on what will happen to the Nokia brand in the hardware realm – though it may not surprise you.

As noted in this Nokia France Facebook post, followers will be notified of a name-change to the Page in the coming days, and it will now be called…[drum roll]… Microsoft Lumia. The Verge has also confirmed that this social media-rebranding will continue in other countries in the coming weeks.

Microsoft has been slowly redirecting some Nokia pages over to Microsoft.com, and many would probably have guessed that Microsoft Lumia was a safe bet to replace the Nokia brand on devices. While the Nokia brand will of course live on, given that the Finnish company still exists as a standalone entity (it launched HERE maps for Android just today), it’s a notable development nonetheless.