The music streaming service Spotify now has 2.5m paying subscribers, the company just announced in a blog post.
This comes only a few months after the service’s long-expected launch in the US last July. Although the startup didn’t inform how this figure would break down by country, it’s very likely that the US contributed heavily to this performance.
Spotify’s deep integration with Facebook since September visibly had a very positive impact on its results as well; in August, estimates were that the company only had 1.675m subscribers worldwide. According to Spotify’s chief content officer and managing director of North America Ken Parks, the service has gained 500,000 subscribers since its advanced partnership with the social network, Bloomberg reports.
This announcement also comes as a validation of the freemium business model, as a significant portion of Spotify’s users are paying for its premium service. As we reported in August, Spotify had already managed an impressive conversion rate of 12.5% among its then 1.4m US users.
It even outdid the expectations of the research firm Enders Analysis, which had forecast that Spotify would only reach the 2.5m figure (and profitability) by early 2012.


















Spotify is one of the few businesses that serves as example for entrepreneurs wanting to use this kind of business model and the fact that their integration with facebook has brought them this is something that others should also want to take note of.
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RT AngeliqueSC 2.5 Million people paying for spotify http:\/\/t.co\/y4Y8yBWB thats 2.5 million happy to pay for a service- everyone take note!
AngeliqueSC At least £5 pcm too - that's £12.5m pcm in revenue - not bad!
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I can't seem to get it to work. I'm here in the US and can't play anything. Wish someone was avail to help.
where is our spotify? russian hipsters can't wait
Well deserved! I never thought I'd ever pay for my music library until I discovered Spotify!