GoPro has always been deceptively easy to shoot with and deceptively difficult to edit. While the company has made its name on providing a simple, waterproof action camera, the interface to clean up those videos was woefully unintuitive. Perhaps that will change now, as it announced the acquisition of editing apps Splice and Replay.
“Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile editing experience,” Nicholas Woodman, founder and CEO of GoPro, said in a press release. “We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future.”
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Splice is a well-known, well-loved mobile movie editing app that incorporates lot of traditional features into a smaller package. On the other hand, Replay functions a little more like a quick-and-dirty clip and montage editor, mixing stills and short videos with pre-done music and transitions.
Both apps will remain on iOS and continue to move forward with Android releases. GoPro also mentioned that the teams will stay structurally as they are.
The decision to push forward in editing comes at a difficult one for GoPro, which took a major hit at its last quarterly earnings and has tanked so rapidly in the stock market that it has become the subject of acquisition rumors. As it faces a 30 percent revenue decline from its attractive numbers the year prior, it’s clear the company is trying to maneuver out of a spiral.