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This article was published on July 17, 2015

Amazon Prime Day was great… for Amazon’s competitors


Amazon Prime Day was great… for Amazon’s competitors

Amazon has already celebrated its own perception of success on yesterday’s made-up shopping holiday for Prime subscribers, Prime Day, but there was another big winner: other retailers.

According to data from HookLogic,which does performance marketing for brands, retailers in its partner network experienced nearly double the daily traffic compared to the week previous. Traffic peaked at 7am EST, when it spiked to 2.5 times the average.

HookLogic’s retailer network includes Walmart, Target, Best Buy, Toys R Us, Staples, Kohls and Bed Bath and Beyond.

Here’s a chart provided by HookLogic that shows traffic from all day:

Screenshot 2015-07-16 17.07.17
In addition to the boost in traffic, the retailers also got a boost in sales. Overall conversions were 16 percent higher than the previous week. The conversions peaked at 59 percent higher than normal at 11pm.

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It’s not surprising that other online retailers got a boost from Prime Day. Whether shopping for a more competitive price on a sale item or just staying in the online shopping mood, users spilled out of Amazon and into the arms of its competitors.

Read Next: Amazon Prime Day sucks. Here’s how it could do better

 

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