Online sales in the US on Black Friday reached nearly $1.2 billion from desktop and laptop computers alone, according to Web analytics company firm ComScore.
We know that a number of e-commerce firms enjoyed a successful holiday shopping period — eBay and PayPal both saw order numbers grow on last year — and ComScore has shed further light on Black Friday, which it says became the year’s first billion dollar online shopping day, and the rest of the holiday.
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ComScore — which frustratingly (again) doesn’t include data for mobile-based sales — says $1.198 billion was spent on Black Friday, up 15 percent on last year; while Thanksgiving day sales hit $766 million, a 21 percent increase on the holiday in 2012.
November itself brought in online sales of $20.574 billion, that’s up 3 percent (comparing the exact dates) or 24 percent if you look at the four week period preceding Thanksgiving, which fell much later this year.
Cyber Monday is still to come, and that seems likely to surpass Black Friday. ComScore estimates Cyber Monday 2012 saw $1.46 million in online sales, but this year it is expecting to see $2 million across desktop and mobile: which would make it the biggest online spending day in US history.
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