Nike+ now has over 18m members tracking their exercise with a FuelBand, SportWatch or fitness app

Nike+ now has over 18m members tracking their exercise with a FuelBand, SportWatch or fitness app

Nike casually let slip today that Nike+, its online platform for tracking personal exercise logged with a FuelBand, SportWatch or Nike+ fitness app, now has over 18 million members worldwide.

Activity is quantified as NikeFuel, a somewhat ambiguous metric that allows fitness enthusiasts to compare their performance and daily routines across multiple disciplines. There’s still no Nike FuelBand app for Android though – the company has admitted that it’s not in development at the moment – which has only added to the popularity of other fitness wearables such as Fitbit, UP by Jawbone and Withings Pulse.

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

Nevertheless, 18 million is still a sizeable userbase for a firm that is a sportswear brand first, technology company second. Nike continues to develop and update the Nike+ platform – challenges were recently added to the Nike+ Running app for iOS – but it’ll be interesting to see whether it releases a new FuelBand to combat the approaching wave of smartwatches.

Press Release

Image Credit: Ye Aung Thu/AFP/Getty Images 

 

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