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And yes, 34 percent of the traffic cited above is said to have come through mobile, while there have been 995,000 downloads and updates of the new Myspace app, still during the 14 days after the relaunch.
Heightened social activity among general consumers indicates increased awareness and interest about Myspace given its renewed focus on creative expression and music, while early site traffic and app download patterns demonstrate early adoption of the new product.
Myspace points out that it kicked off a $20 million marketing campaign across broadcast, cable, and digital to support its relaunch.
The Los Angeles-based company says it is seeing “major spikes in traffic and app downloads”, tied to its multi-pronged media campaign.
The $20 million question is whether what will happen when it stops spending as much on marketing as it is (which obviously isn’t sustainable in the long run).