Looksima is meant to be a place where customers, stylists and fashion stores meet. The idea behind the service is that users receive new look suggestions, created by professionals, every day, based on a survey that they need to fill out when registering. Together with the suggestions, customers are offered links to stores when all the suggested clothes and accessories can be bought.
Looksima has its websites in both .ru and .com domains, which means that the company has some international ambitions. Alex Bochkarev told The Next Web that the company is going to launch the service in the US in the near future.
Online fashion market in Russia was estimated at about $1.1 billion in 2011, and there are many players who would like to compete for a share. Recently online giant eBay showed its interest in the Russian market by releasing its Fashion app with Chicisimo integration.
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