Shoutlet, a startup that enables brands to create and manage social marketing campaigns through a self-serve cloud platform, has secured $15 million in Series C funding from FTV Capital. The round brings total capital raised to $24.2 million.
The investment comes at a time when Shoutlet’s biggest rivals are getting snapped up left and right. Oracle recently acquired Vitrue (for $300m) as well as Collective Intellect, and Salesforce.com just bought Buddy Media for nearly $700m.
Shoutlet says its self-serve, enterprise social marketing software is the most comprehensive platform on the market, offering social CRM intelligence gathering and segmentation capabilities, trigger-based campaign publishing, design tools for Facebook pages and Web apps as well as an analytics suite.
At the end of last year, Shoutlet opened a UK office to expand in Europe.
Says Shoutlet CEO Jason Weaver:
“The way brands and agencies manage social marketing is changing rapidly. For the first time, marketers can easily utilize a self-serve platform with power and flexibility not easily accessible via service-based tool vendors.
The wave of customers making the change to in-house management has exceeded our wildest expectations and has validated our do-it-yourself mode.”
Other FTV Capital portfolio companies include Company.com, Mu Sigma, Centro, CashStar, Cloudmark and GigaSpaces.