Shoutlet, a startup that enables brands to create and manage social marketing campaigns through a self-serve cloud platform, has secured $15 million in Series C funding from FTV Capital. The round brings total capital raised to $24.2 million.

The investment comes at a time when Shoutlet’s biggest rivals are getting snapped up left and right. Oracle recently acquired Vitrue (for $300m) as well as Collective Intellect, and Salesforce.com just bought Buddy Media for nearly $700m.

Shoutlet says its self-serve, enterprise social marketing software is the most comprehensive platform on the market, offering social CRM intelligence gathering and segmentation capabilities, trigger-based campaign publishing, design tools for Facebook pages and Web apps as well as an analytics suite.

The company counts several big brands like Ikea, Canon, Nokia, Burger King, Wrangler and NASCAR among its 400+ customers.

At the end of last year, Shoutlet opened a UK office to expand in Europe.

Says Shoutlet CEO Jason Weaver:

“The way brands and agencies manage social marketing is changing rapidly. For the first time, marketers can easily utilize a self-serve platform with power and flexibility not easily accessible via service-based tool vendors.

The wave of customers making the change to in-house management has exceeded our wildest expectations and has validated our do-it-yourself mode.”

Other FTV Capital portfolio companies include Company.com, Mu Sigma, Centro, CashStar, Cloudmark and GigaSpaces.

shout As rivals get bought, social marketing software startup Shoutlet lands $15m