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This article was published on June 5, 2012


After Vitrue, Oracle acquires social media monitoring firm Collective Intellect

After Vitrue, Oracle acquires social media monitoring firm Collective Intellect Image by: Irina Karlova - Fotolia
Robin Wauters
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Robin Wauters

Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

The social media monitoring, CRM and marketing space is certainly heating up. First, Oracle acquires Vitrue for $300 million, and then Salesforce.com buys Buddy Media for nearly $700 million.

That means it’s Oracle’s turn again – they’ve just announced the acquisition of real-time social media monitoring platform company Collective Intellect.

Financial terms of the agreement were not disclosed.

Collective Intellect’s cloud-based solutions enable organizations to monitor and respond to consumers’ conversations on social media sites like Facebook and Twitter. According to its website, Collective Intellect’s customers include CBS, Advertising Age, Hasbro, Verizon, Walmart, Yahoo, Siemens and Pepsi.

Collective Intellect’s solutions will be integrated with Oracle’s Software-as-a-Service products and ‘Social Platform’, enabling organizations to create more targeted marketing campaigns, generate leads and help customer service teams respond quickly to customer feedback on social media.

Okay, Salesforce.com, it’s your turn again.