Now that we know what Yahoo! Axis is, and that it’s a pretty good product from what I can tell so far, there’s a huge winner.
That winner? Microsoft’s search engine Bing. Since the desktop version of Yahoo! Axis is simply a browser extension, that means that Yahoo’s search deal with Bing drops its search box on top of whatever page you’re on.
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Instead of building its own desktop browser, which would have taken quite a long time and been a nightmare to support, Yahoo! decided to skip all of that and slip in the backdoor, by making itself extremely prominent.
If, and it’s a big if, Axis can grab a sizeable userbase, then Microsoft Bing just scored itself a whole slew of new search users.
Say I’m hooked on Axis, use its iPhone and iPad apps, I dig on its homepage. Then I visit Google.com. I’m presented with an alternative search option, Bing:
Combine Axis with its newly introduced redesign and Bing’s not having a bad month. Can Bing pick up a considerable amount of ground on Google’s search dominance? Only time will tell.