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This article was published on May 24, 2012

Yahoo! launches Axis, a combined search and browsing product

Yahoo! launches Axis, a combined search and browsing product
Drew Olanoff
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Drew Olanoff

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

According to LAUNCH, Yahoo! was set to release its own browser, called Axis, tonight at 9PM PT. Apparently someone jumped the gun though, because details, including its live iOS app, have been discovered.

Our own Robin Wauters stumbled onto Yahoo’s trademark application for Axis last December, wondering what it was. Its website:, has all of the details along with the download link.

From the demo, the browser looks like it takes Google’s autocomplete to a whole new level by bringing up pages on the right hand side as you search for them.

Have a look at Yahoo! Axis in action, which installs an extension for your existing browser (Internet Explorer, Chrome, Safari, or Firefox) and sits in the bottom lefthand corner:

Once you click the search box, it expands to show you the results:

In addition to the desktop version, Yahoo! released an iPhone and iPad app (which you can download now) as well:

The iPhone version is pretty slick, as you can see below:

The iPad version clearly uses the full real estate of the larger device:

In an email sent to LAUNCH, Yahoo! outlined exactly what makes Axis different from its competitors:

Yahoo! Axis is a new browser that redefines what it means to search and browse- enabling a seamless search experience on your iPhone, iPad, and even your desktop. Here are some highlights of how Yahoo! Axis brings search to life in a whole new way:

·Smarter, Faster Search with Rich Design: Get instant answers and visual previews so you can continuously discover and explore content without interruption. Never leave the page you are on to view your search results again.

·Connected Experience: Move seamlessly across devices, picking up wherever you left off as you move across your desktop, iPhone, and iPad. Recently visited sites, searches, saved articles, and bookmarks are automatically accessible across all your devices.

·Personal Home Page: Get direct access to your favorite sites and content across all your devices with the customizable Home Page.

Here’s a walkthrough of the product from its project manager at Yahoo!:

As we reported earlier this week, Google’s Chrome jumped over Internet Explorer to take the #1 browser position. Many said that it was “too late’ for Google when it introduced Chrome, saying that Firefox was on a clear path to take on Microsoft’s giant.

While the desktop version of Axis isn’t an actual browser, the fact that there are iOS versions of it that are standalone products makes it one. The big winner in this release could be Microsoft’s Bing, which provides the search results for Axis.

This is the biggest consumer product Yahoo!, which just fired its CEO, has launched in years. Is it too late for Yahoo!, or is the company just getting started?

Tell us what you think about Yahoo! Axis in the comments.

Axis for iPhone and iPad

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