With AMP, publishers are expected to keep a separate HTML page available. Those pages must also be built to Google’s specs, making building and maintenance a bit of a chore.
“The most awesome stage”
Last year, Facebook's VP of Design thought the TNW Conference main stage was the best she'd ever been on.
Marfeel’s conversion solution adheres to Google’s desired specs for AMP, and allows for deep linking back to the website. The company also says its tool can be integrated into websites in a matter of minutes.
The one step process also makes legacy content available for AMP.
Google has already started pointing traffic to AMP-ready pages, so Marfeel’s conversion technology is timely.