With AMP, publishers are expected to keep a separate HTML page available. Those pages must also be built to Google’s specs, making building and maintenance a bit of a chore.
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Marfeel’s conversion solution adheres to Google’s desired specs for AMP, and allows for deep linking back to the website. The company also says its tool can be integrated into websites in a matter of minutes.
The one step process also makes legacy content available for AMP.
Google has already started pointing traffic to AMP-ready pages, so Marfeel’s conversion technology is timely.