Google has announced a new typeface for Google Books: Literata.
Replacing Droid Serif as the default typeface for e-books via Google Books, Google says Literata is “perfect for long reads on all devices”.
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Created in conjunction with TypeTogether, Google began work on Literata in April 2014. The goal was a “new book typeface was needed that would provide an outstanding reading experience on a whole range of devices and high resolution screens running different rendering technologies”.
— Google Play (@GooglePlay) May 18, 2015
Literata will also “establish a recognizable visual identity” for Google Books, distinguishing it from other popular e-reading mediums like Nook or Kindle.
In an attempt to create a modern typeface that was also familiar, TypeTogether looked to Scotch and Roman fonts for inspiration. At the behest of Google’s senior UX designer Addy Lee Beavers, Literata also has a varied texture to make it more interesting.
Literata has over 1,100 characters per font, and supports PanEuropean language. The new typeface can be found in Google Books version 3.4.5.