Here’s an interesting tidbit: so far in Q1 2014 (the quarter isn’t over yet) the usage for Android launchers is already higher than all of 2013. Android personalization apps are piquing mobile users’ interest, especially with news around the likes of Facebook Home, Firefox Launcher, and Yahoo’s acquisition of Aviate. The growth is worth noting:


The above aggregate app sessions chart comes from mobile firm Flurry, which has over 4,500 of these apps on its platform. The company believes that launchers are an attempt to organize mobile apps much like search engines organize the Web, but it notes that their cumulative reach is still relatively small: 30 million monthly users in the US. Nevertheless, with growth like this, we can expect a lot of innovation in this space.