Google is expanding its Google Offers service, which reminds users via a mobile app or email whenever there’s a limited-time deal at a nearby business, so that users can now see, save and share promotions from within their Google+ stream.
Only a select number of brands and companies will be able to share Google Offers through their respective Google+ accounts to begin with. NOOK, Hello Kitty, Art.com and Adafruit Industries have already started sharing exclusive deals through the service, although there could be more waiting in the wings.
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Restaurant-rating group Zagat is also on the list of early adopters, which is notable given that Google recently unveiled support for Zagat listings and ratings throughout its refreshed Google Maps service.
“You can save these offers directly from the post,” Dennis Troper, Product Management Director of Google+ said. “Once saved, you can use the Google Offers app or simply follow the email confirmation on how to easily redeem the offer online or in-store.”
Google needs to give potential users as many reasons as possible to log-in and explore the Google+ social network on a regular basis. The company recently unveiled new photo features at its I/O developer conference, including automatic enhancements and album selections, to entice users back to the service.
The company is pitching Google+ today, however, as a counterpoint to Twitter, Foursquare and numerous daily deals sites whereby users can follow brands and discover deals about their latest products or services.
Businesses have been keen to sign-up to Google+, but the perceived engagement with users is much lower than that of Facebook or Twitter. That could be due to the overall userbase of each social network, but regardless, the addition of Google Offers should give companies, brands and users another reason to keep one eye on their stream.
Google Offers was launched in May 2011 and is available as a dedicated app for both Android and iOS devices. It shares many of the same traits being adopted by Foursquare at the moment, whereby users are shown timely offers based on their location, preferences and order history.
Neither company has managed to amass the sheer number of users needed to make the concept a well-known and instinctive part of people’s daily routine, but Google arguably has the infrastructure and track record to get there first. Is this an indicator that Google will be giving Google Offers some renewed focus and attention moving forward? We’ll have to wait and see.
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