Launched in March 2012, Google has managed to turn its East London Campus building into a warm and vibrant nest for localand visiting – Internet startups and other players in the ecosystem, offering co-working office and event spaces and meeting areas in the buzzy ‘Tech City’ area.

Now, the online search and advertising giant is setting up something similar in Tel Aviv. Which is, needless to say, a world-class hub for innovation in what many call a “start-up nation”.

This morning, Google officially opened its second Campus in the Israeli city. Dubbed a “one-floor event & community space and pre-accelerator program”, Google Campus TLV will cater to local early-stage startups and developers with tech talks, events, hackathons and whatnot.

The space measures 1,500 square metres in total.

googlecampus More local startup support: After London, Google opens a second Campus in Tel Aviv

(Photo courtesy of Newsgeek)

googletlv More local startup support: After London, Google opens a second Campus in Tel Aviv

(Photo courtesy of Google’s Ido Green)

The TLV Campus space will also feature a “device lab” that will give developers the chance to try out projects on a fairly wide range of smartphones and tablets, and entrepreneurs will get access to Google’s teams and other experts.

In addition, Google is working with existing incubators and accelerator programs to bring their startups to Campus for a “pre-accelerator initiative” dubbed Launch Pad, a two-week bootcamp for more than 100 startups each year.

Some initial launch partners include the Tel Aviv Angel Group, UpWest Labs, IDC Elevator and The Junction.

Google’s Campus in Tel Aviv will be co-managed by Amir Shevat, Developer Relations Manager, and Eyal Miller, New Business Development Principal at Google Israel.

Says Yossi Matias, Managing Director of Google’s R&D Center in Israel:

“Google began as a start-up in a garage and entrepreneurship is in our DNA. We want the next generation of entrepreneurs to succeed and we recognize the huge talent that has made Israel the “start-up nation” – the world’s 2nd largest centre of tech start-ups after Silicon Valley.

Israel’s future innovation success needs a supportive environment that will foster the next generation of young talent. Campus Tel Aviv is about supporting and encouraging entrepreneurship and innovation, by partnering with tech incubators, accelerator programs and other partners to provide expertise and knowledge in key areas.”

This morning’s opening event was attended by Benjamin “Bibi” Netanyahu, Israel’s Prime Minister.

Photos below are courtesy of Lauren Bohn (nice view indeed).

Google has already supported the creation of accelerator / co-working space Le Camping in Paris, France, and recently committed 1 million euros to support new Berlin tech hub The Factory.

campus More local startup support: After London, Google opens a second Campus in Tel Aviv

campus2 More local startup support: After London, Google opens a second Campus in Tel Aviv

Also read:

Microsoft considers a European accelerator as it expands its scope in Israel to take big data startups

Apple now competing with Intel for former TI employees in Israel, may build new R&D center there

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