Apple has sent out invites today for an event on September 10, widely believed to be for the launch of its next iPhone handsets.

AllThingsD reported the date a little earlier this month, so the timing isn’t much of a surprise, and the steady trickle of leaks and rumors point to the introduction of the iPhone 5S and budget iPhone 5C.

A successor to the incredibly popular iPhone 5 was inevitable, but the introduction of a cheaper handset aimed at developing markets is new ground for Apple. Its strategy in the past has been to discount older handsets including the iPhone 4 and iPhone 4S, but this paves the way for an entirely new product skew. Also, it’s rumored to be available in gold.

BTQCdbOCYAAJIBX.png large Its official: Apple sends out invites for its iPhone event on September 10

Existing iPhone owners will be waiting with baited breath for news of iOS 7, the next big revamp spearheaded by Jony Ive for its successful mobile platform. Beta versions have been available for months, so a release date is likely.

Whatever happens, The Next Web will be covering the event in its entirety.

Image Credit: JEFF PACHOUD/AFP/Getty Images / CNBC