The company said it was aiming for a ‘holiday 2013’ launch window when it officially unveiled the system at a New York press conference back in February.
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Sony didn’t confirm, however, whether this would include a simultaneous international release, or a gradual roll-out for its most important territories; Japan, North America and Europe.
A 2013 release in the United States is almost certain, but Europe is known to get a bit of raw deal when it comes to video games and the release of new systems. The PlayStation 3, for instance, was originally slated for a release in all three regions in November 2006; the PAL (European) version was delayed until the following March, however, due to a shortage of materials needed to build the Blue-ray drive.
Missing Christmas would be a huge blow for gamers in the United Kingdom, but it seems Sony has learned from its mistakes and will be shooting for a near-simultaneous release with the PlayStation 4.
The advert published today is also undoubtedly a response to the unveiling of the Xbox One, the new next-generation console from Microsoft, earlier this week.