Facebook is reportedly building a mobile ad network, to be announced on April 30

Facebook is reportedly building a mobile ad network, to be announced on April 30

Facebook will unveil its plans for a mobile ad network at its F8 conference on April 30, according to a Re/code report. This comes after Facebook started testing ads in third-party mobile apps earlier this year, signalling a move towards working directly with its partners rather than outsourcing the work to an outside ad-serving platform.

Re/code reports that Facebook will appeal to publishers and developers by leveraging the social network’s database to create more precise ad targeting.

UPDATE: A Facebook spokesperson tells TNW the company has nothing to say regarding this, but notes that there are “rumors and speculation leading up to F8 , as can be expected.”

Twitter recently also started to step up its focus on mobile ads via a new tweet format and integration with MoPub, the world’s largest mobile advertising exchange, which it bought last year.

➀ Here Comes Facebook’s Ad Network: Mobile Ads Launching This Month [Re/code]

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Shh. Here's some distraction

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