Facebook will unveil its plans for a mobile ad network at its F8 conference on April 30, according to a Re/code report. This comes after Facebook started testing ads in third-party mobile apps earlier this year, signalling a move towards working directly with its partners rather than outsourcing the work to an outside ad-serving platform.
Re/code reports that Facebook will appeal to publishers and developers by leveraging the social network’s database to create more precise ad targeting.
So. Much. Tech.
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UPDATE: A Facebook spokesperson tells TNW the company has nothing to say regarding this, but notes that there are “rumors and speculation leading up to F8, as can be expected.”