Facebook has quietly introduced a range of new insight and data points for Facebook Page admins, which includes a range of charts to make the information easy to interpret.
The redesign provides greater emphasis on how users are interacting with the page and the total reach of content. Among the new statistics, page admins can now see ‘People Talking About This’ — which shows the number of people that have created a story using content from the page — ‘Weekly Reach’ and ‘Virality’, all of which are explained by The Geek Centre:
People Talking About This and Weekly Total Reach
People Talking About This is the number of unique people who have created content about your Page on Facebook in the past week. The more people that talk about your Page, the more distribution it will get. The number of people who have seen your message is displayed in Weekly Total Reach.Virality
Virality measures how likely a person is to share something about your posts with their friends. This is a great indicator of the kind of posts your audience responds to.
Page admins can get up to speed with the data and layout changes at their own pace, thanks to the 5 step tour which loads for when they first visit their page.
Here is a taste of some of the data and graphs.
The new layout puts the insight at the top of the page with charts displaying data ranges below.
The layout includes metrics that drill down into detail on the location, sex and other demographic details of the users that are interacting with your page and its content.
New graphs also show who is talking about your page, and the reach of the interaction over time.
As before, admins are able to export data with ease, although data is only available as far back as 19 July.
The Facebook changes, which will only affect admin areas behind the scenes, come a little over two weeks after Google finally unveiled business pages on its Google+ social network. With many companies now exploring the potential of Google+, the Facebook update is a nice little way to remind them how important the world’s largest social network is for their business.
HiI was able to see the new insights last week when they rolled them out and for the past week I can no longer access them? I can only view old insights. I've also lost the ability to see 1. Talking about this 2. Impressions 3. Reach etc. Is anyone else having this issue. It's been driving me crazy lol. I really would find this information very helpful. Thanks in advance. NR
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Likenrobbins you can find more details herehttp://bit.ly/vjHLEh
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LikeSamir Sam Thanks Samir ....I do understand HOW they work, I just don't understand why I can't access them anymore. I don't even have a tab on the left to access at all ?? I'm wondering if this is a glitch and it will eventually be fixed or if this might be a permanent problem for " my " page. I have searched everywhere and can't find any answers.
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LikeI can't see the new features on my admin page...is this a US release only?
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LikeRob Scott The new features should be available globally. Are you still having issues?
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LikeRob Scott No this is not a US release its globalyou can find more details herehttp://bit.ly/vjHLEh
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LikeI was seeing these updates last week, I'm sure.
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LikeThe new Insight give the admin new verticals of measurements such as who is talking, virality etc which is good to measure enagement and hence predict how much to invest in ads or other enagment factorscomplete review with in depth pictures herehttp://bit.ly/vjHLEh
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LikeConversation from Twitter
metysj TNWfacebook NEWS: "2 COLLEGE GUYS make $119K every month using FACEBOOK" http:\/\/t.co\/1hWGy039
OnlinePrPixie yes, as long as you are an admin for the page you are trying to see insights for :)
TheChar1990 - I can't see it.., hmmmm and I am def admin :)
codegent nice! Do you think it's a good idea for small businesses to get set-up on Google + already?
Clodster Yeah, you will definitely benefit as an early adopter but I wouldn't make it core to your strategy. Feed it but don't overdo it
codegent Thanks for the advice :-)
NotEasyToForget i was pleased to see the revised insights... good stuff...
jeanlucr http:\/\/t.co\/5i6aavyp
Conversation from Facebook
I think they are much better; clearer and more closely modelled on metrics that Marketers recognise from GA so all in all very happy with the changes!
Esta super útil!
The new insights are better. Focuses on the user experience on your page, show more precise data and are more up to the date.
Now they also show the reach of one's page. It tells to how many people the page is reaching. But it is actually the total number of friends, all the people who liked your page have. But I think they have introduced this to encourage page owners to advertise on facebook. For example my page 'Man of Wisdom', has only 79 likes but it's "reach" is to more than 26,000 people, strange!