s 260x195 Sony chooses Opera to power its BRAVIA and Blu ray internet experiencesOpera Software has been chosen by electronics giant Sony to deliver its powerful browsing technology for its new Sony BRAVIA televisions and Blu-ray Disc players as the company looks beyond mobile and the desktop to power consumer electronic devices within the home.

The partnership will see Opera deliver a more interactive browsing experience, utilising the company’s own Opera Devices Software Developer Kit (SDK) which is cross-platform, supports all major browsing standards, whilst running on Internet-connected TV’s and Blu-ray players.

Expect Opera to facilitate a market for Internet TV web applications and widgets, whilst delivering flawless web browsing that supports technologies like HTML5, HbbTV and OIPF.

The announcement signals a new challenge for Opera Software, the company has already enjoyed success on mobile devices, using its patented compression technology to reduce the size of requested pages before delivering them to the handset. The company announced in April 2010 that its software was being used by 100 million users worldwide, half of them mobile, and when it launched its iPhone application, the app surpassed one million downloads in one day.

Sony, on the other hand, is creating devices with integration in mind. We recently showed you a new BRAVIA television that incorporated a PlayStation 2 console into its base, the partnership with Opera Software shows where the company is heading as to deliver high-quality content via the Internet.