everpixIn case you hadn’t heard, photo storage startup Everpix is shutting down. We’ve heard nothing but praise for the product, but, in the end, Everpix said it was “unable to secure sufficient funding in order to properly scale the business.”

The Verge has an illuminating behind-the-scenes look at what went wrong for the team. If you’re building a startup of your own, it’s definitely worth a read, especially the Lessons Learned section where the founders explain some of the mistakes they made:

They spent too much time on the product and not enough time on growth and distribution. The first pitch deck they put together for investors was mediocre. They began marketing too late. They failed to effectively position themselves against giants like Apple and Google, who offer fairly robust — and mostly free — Everpix alternatives.

Out of the picture: why the world’s best photo startup is going out of business [The Verge]

See also: Every startup founder should read this breakdown of why Sonar failed

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