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This article was published on September 18, 2013

    Every startup founder should read this breakdown of why Sonar failed

    Every startup founder should read this breakdown of why Sonar failed Image by: Getty Images/iStockphoto
    Ken Yeung
    Story by

    Ken Yeung

    Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startup Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startups, parties, and interesting people. Follow him on Twitter, on Facebook, and Google+.

    sonar-logoLocation-based service Sonar is dead. Long live Sonar.

    The news was conveyed in a post on Medium by former co-founder and CEO Brett Martin in which he shared lessons learned about the location-based service. Once aimed at competing against the likes of Highlight, Banjo, and others, Sonar faded into obscurity with some presuming that it no longer existed.

    In his post-mortem review, Martin shares insights he gleaned from working on the startup, having it downloaded by millions, receiving high praise, and raising money, ultimately to see it fail.

    Postmortem of a Venture-backed Startup (Medium)

    Photo credit: Thinkstock