The smartwatch age looms on the horizon. While a few wrist-worn wearables have already found some success in the market, it’s the long-awaited efforts by Google and Apple that have captured the imagination. Android Wear will be at Google’s I/O conference and, according to the latest reports, Apple will launch its first smartwatch in the fall.

The future of the new form factor depends on software. Skeptics still question what the “killer app” for a smartwatch could and should be; Evernote is already experimenting with its own note-taking service to find the answer.

“There is a phrase ‘context is the new search’ – I think it was from a Quartz article – and it’s true,” Damian Mehers, a wearables developer for Evernote says. “While I’m shopping, I’ve got the kid in one hand and the trolley in the other hand. I don’t want my phone in another hand, because I don’t have three hands!”

Displaying a shopping list on a smartwatch, Mehers explains, is better than on a smartphone. But navigating menus and swiping through folders isn’t the answer. “My ideal is that when you walk into the supermarket, it detects that and says: ‘You’re in a supermarket and you’ve got a shopping list, let’s automatically make it available to you.’ So presenting your information automatically and based on your context is, for me, the future.”

179488810 730x466 From Pebble to Android Wear: How Damian Mehers amped up Evernotes smartwatch game

Mehers owned a calculator watch in the 1980s. In fact, he still has it sitting at home. This interest in digital watches, combined with his passion for app development, is one of the reasons why Evernote has quickly emerged as one of the best independent app makers for smartwatches and wearables.

A call from Phil Libin

Before joining Evernote, Mehers worked for a company in Geneva. Windows Phone didn’t exist, but he felt Evernote’s client on Windows Mobile could be improved. The service had always appealed to him as a “trusted place” for all of his knowledge and information, but the app was missing some features.

Eventually, Mehers’ unofficial client was completed and available for anyone to download. Not surprisingly, Evernote took notice and Phil Libin, the company’s CEO, was soon on the phone asking Mehers to join his team.

Coincidentally, Microsoft had just announced its Windows Phone platform – making Mehers’ hard graft “not so relevant” anymore – but Libin wanted him to help with a new app. Mehers agreed and joined Evernote in 2010.

Pebble power

Sitting in a small cafe on the first floor of London’s bustling Paddington station, Mehers still wears the original Pebble smartwatch with pride. He backed the company’s Kickstarter campaign in April 2012 and says he was drawn to the fact that anyone could create apps for the fledgling device.

“It’s up to us to work out when to present relevant information based on your context.”

“It does certain things very well,” he says, pulling back the sleeve of his hoodie to reveal the Pebble’s display and controls. “The battery life is really important. The fact that it’s waterproof. The lack of a touchscreen isn’t a disadvantage either, because I like being able to start and stop podcasts without even looking at my watch. I actually quite like the physical buttons – some people think they’re clunky, but for me they’re an advantage because there’s tactile feedback.”

Mehers had sat down with other Evernote employees in Redwood City, California, to discuss the company’s interest in wearables. The leadership team was keen for Evernote to work in that space and Mehers, not surprisingly, was delighted to develop its first Pebble app.

He was the prime developer for the client and worked alongside Evernote’s partnerships team, designers and Quality Assurance (QA) experts. It was “a proof of concept,” Mehers says, that allowed him to experiment and understand what worked on such a small device. “It was blue sky. What I love about developing software is that I can imagine something and make it real. It’s magic and sometimes it works out, sometimes it doesn’t.”

Nailing the design

The Pebble smartwatch is clearly popular with gadget aficionados. Its successor, the premium Pebble Steel, appeals to business people and the larger mass market, but when you see either device in the wild it’s usually worn by someone who works in or follows the technology industry.

pebble blogimage From Pebble to Android Wear: How Damian Mehers amped up Evernotes smartwatch game

Therefore, Mehers had to ensure the app would appeal to two different types of users. One is the early adopter that doesn’t mind digging through menus, pressing buttons and tweaking the user experience to match their exact preferences. The other is a more casual user who wants the device to function well and be useful with only a minimal amount of effort.

“The Pebble has a menu structure and so I worked within that,” Mehers says. “But, one of the things I added was an option to display your shortcuts, so the first thing you see as you go into the app is a list of shortcuts for your most important notes, or tags, or notebooks, or searches.”

This is the stuff that matters, he says.

“So if you’ve got details for your fight, you can pin that to the top of your shortcut list, go into the app and immediately you’ll see your flight information. [The Pebble smartwatch] is mainly menu-driven, but even within those constraints I try to push, or let you organize your most important information so that it’s immediately accessible to you.”

The Galaxy Gear

As rumors of a Google and Apple smartwatch continued to build, Samsung jumped out in front with the Galaxy Gear smartwatch. It was one of the first wrist-worn wearables from a major manufacturer and could be considered a litmus test for public demand around smartwatches.

179488819 730x499 From Pebble to Android Wear: How Damian Mehers amped up Evernotes smartwatch game

Again, Mehers was brought in by Evernote’s partnerships team to work on a new Galaxy Gear app. And once more, he was able to help the company build a wearable experience from scratch.

But the Galaxy Gear posed new challenges. It was more powerful than the Pebble smartwatch and offered a rich, color display. It was a touchscreen too, which opened up new opportunities for navigation, note selection and creation. “It was also about capturing information,” he says. “There was a camera, so you could take a photo. I liked the idea of going for a run, having a brilliant idea and then being able to easily record a voice note.”

For this particular client, Mehers worked on how users could recall important information. If you’ve looked at a note on your smartphone recently, he says, there’s a good chance that its contents are important to you. So if you stow your smartphone and then glance at your Galaxy Gear later in the day, it should be possible to see the note you last opened, or the last three or four notes you looked at, with just a couple of taps on the display.

“The information that makes sense on your wrist isn’t long text,” Mehers says. “It’s a photo of the person you’re about to meet – her husband’s name, and the names of her children – that kind of stuff. It’s snippets of information – just one or two lines about the last time you met.

“Beyond that, you pull out your smartphone.”

Android Wear

Android Wear is the new kid on the block. Nothing is known about Apple’s long-rumored entrance to the wearable market, but Google has already shown most of its hand. Rather than push its own hardware, it seems the company is happy to let other manufacturers lead the charge. It’ll manage and develop the overall platform instead, similar to how it runs Android.

Moto 360 From Pebble to Android Wear: How Damian Mehers amped up Evernotes smartwatch game

If you haven’t seen the teaser videos already, I’ll quickly summarise. Android Wear focuses on small, glanceable notifications that can be reviewed and swiped away at a moment’s notice. Instead of jabbing at tiny icons or scrolling through menus, most common tasks are triggered with voice commands.

The execution and underlying approach is similar to Google Now, the contextual assistant Google built for iOS, Android and Chrome.

Following its Pebble and Galaxy Gear apps, Evernote is well-placed to shine on Android Wear. Libin has spoken in the past about Evernote “completing your thoughts” –  instead of rummaging through folders or searching for specific information, the relevant note is shown automatically.

This focus on information and context – something Evernote is already pushing with reminders and conversational search – seems to go hand-in-hand with Google’s wearable effort. “I like the idea of being able to glance at your watch and think ‘well, I didn’t even realise I needed that information, but it’s there for me,’” Mehers muses. “We have so much of your information; if you’re using Evernote to its full potential, you’re storing all kinds of information there, and it’s up to us to work out when to present relevant information based on your context. What’s happening around you, where you are and the time of day.”

The Android Wear Developer Preview is already available, but right now it seems much of the platform’s functionality will be automated. App makers can customize a small icon, add small images and some additional text, but otherwise the framework is locked down. At least for now, anyway. Google describes the Developer Preview as “just the beginning” and will launch new APIs and features in the coming months.

“If you ask a developer, they’re always going to want more. I’m happy with what they’ve got and what they’ve delivered for now, but we’ll see where they go moving forwards,” Mehers says. “It’s a balance between simplicity and power, at the moment it’s a simple environment…but lets see what happens.”

Android Wear could also ramp up the number of people using Evernote on a daily basis. Unlike Pebble and the Galaxy Gear, the latter of which now runs Tizen, Android Wear will be found on a variety of devices. Write once and in theory, Evernote can reach a large number of smartwatch owners.

Some of those customers will be diehard Evernote users, but a more lucrative group are those who have never heard of the service before. “You buy the smartwatch and think: ‘What cool things can I do with it?’ It’s something I’ve seen on Twitter: People starting to use Evernote because of the Pebble, as well as people buying the Pebble because of Evernote,” Mehers adds.

iWatch and the future

The long-rumored iWatch is a story for another day. Until we have any real knowledge of the platform, it’s difficult to speculate about Evernote’s potential impact. I don’t broach the subject during our interview, although I couldn’t help but ask the question that seems to be on everybody’s lips at the moment.

Is this the year when smartwatches finally hit the mainstream?

“It’s so hard to tell,” Mehers says. “A lot of people don’t wear watches, but many of those same people have started to wear sports bands. Is it such a big deal to add a little more functionality?”

Read Next: Evernote Business Notebook review: A stylish Moleskine jotter to organize your handwritten notes

Image credit:  Sean Gallup/Getty Images (2)