Singapore-based video site Viddsee has introduced a new editorial and marketing feature called BUZZ as it seeks to create more conversations around film content. This means that instead of just showcasing films on its site, Viddsee is taking steps to engage users by explaining the context for each film, so it can lead to a wider variety of responses and social sharing.
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Viddsee co-founder Derek Tan says that BUZZ is currently a key part of helping Viddsee accelerate its growth and engagement, though it will eventually form part of its monetization plans as a tool that can be tapped on for film marketing.
When a filmmaker submits their films with us today, we leverage on our existing network on (the) Viddsee platform to give a film a push in terms of viewership. Subsequently, we will create an editorial via Viddsee BUZZ that highlights the context around the film.
What we realize is that this content helps on the social Web… (It) creates a stronger audience hook to bring audience in to watch the film.
Other than just marketing the content itself, Viddsee also runs interviews with filmmakers to create additional talking points, which could pique users’ interest and make them keen to watch the films.
Viddsee also revealed that since its launch in February 2013, it has seen over five million unique viewers arrive on its site. There are currently more than 10 Viddsee Channels showing content from Hong Kong, Japan, the Philippines, Singapore, Malaysia, Cambodia, Indonesia and Thailand.
Last month, Viddsee inked a partnership with Yahoo to bring its Asian short films to more users across Singapore, Malaysia and Philippines.