d80b72aa Chat app Line raises $560,000 for Philippines typhoon victims by selling ‘charitable’ stickers

Update — January 17: Line has revealed that it raised a total of 58,773,190 yen, $563,458.

Here’s an interesting twist on tech company charity donations. Asian messaging company Line has revealed that sales of its ‘Pray for the Philippines’ sticker collection — created to raise money for victims of Typhoon Haiyan — have crossed $500,000 in a month.

Removing transaction fees for the Google Play Store and App Store, the stickers have netted 57,401,960 yen, that’s $551,300. The sticker set costs around $1 and is on sale until the end of the year, after which Line will reveal the total raised and make its donation to Philippine Red Cross.

The company, which has over 300 million registered users, banks an impressive $10 million in revenue from sticker sales per month — and it seems it may have opened a new form of passive charity donation.

➤ “Pray for the Philippines” Typhoon Haiyan Victims Fundraising Appeal [Line Blog]

Related: In the aftermath of a typhoon, Viber lets Philippine users call regular overseas numbers for free

Images via Line