China’s Xiaomi sold 150,000 smartphones in under 10 minutes… using a chat app

China’s Xiaomi sold 150,000 smartphones in under 10 minutes… using a chat app

xiaomi-logoChinese smartphone manufacturer Xiaomi has just sold 150,000 units of its latest flagship device, the Mi-3, in under 10 minutes — using only a chat app: Tencent-owned WeChat.

The company announced that the Mi-3 sold out in 9 minutes 55 seconds on WeChat, via its Sina Weibo official account. This partnership between Xiaomi and WeChat proves that WeChat has much potential to be an e-commerce platform — after all the entire process, from reserving the device to purchasing it, took place within the messaging app.

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As of the third quarter this year, WeChat has 272 million monthly active users.

Last month, Xiaomi unveiled its latest flagship device, the Mi-3. The first batch of 100,000 Mi-3 phones were snapped up in 86 seconds flat.

Thumbnail image via Hugo Barra / Google +

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