Chinese smartphone maker Xiaomi has released a series of impressive statistics for the first half of the year, in which it sold more than 7 million smartphones and booked RMB13.27 billion ($2.15 billion) in revenue.
The figures, announced by CEO and founder Lei Jun at an internal staff meeting and released on Xiaomi’s Weibo account (spotted first by Tech in Asia), do not indicate profit, but they are remarkable considering that Xiaomi released its first device as recently as 2011.
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The Chinese company’s revenue of RMB13.27 billion for the first six months of this year has already exceeded the amount it recorded for the whole of last year, which stood at RMB12.6 billion, Lei noted. The 7.03 million devices sold in the first six months this year is also just shy of the 7.19 million units that Xiaomi sold during the whole of 2012, according to figures from Sina Tech.
The figures also prove that Xiaomi is well on its way to achieving its target of selling 15 million devices this year, an aim that Lei had revealed about two months ago.
Xiaomi also recently made its first foray into the international space in April, launching its mobile phones in Hong Kong and Taiwan. The company’s latest figures show that Xiaomi has chalked up 14.22 million users of its handsets in mainland China, Hong Kong and Taiwan.
Xiaomi has been garnering success in mainland China by inspiring the loyalty of many consumers, building a fan base that should help the company succeed. Its competitively priced phones are sold in batches that, when released in phases, regularly sell out fast, often within half an hour.
As of 12 noon today in China, 100 million sets of the Xiaomi Mi-2S 16GB version are being sold for RMB1,699 each as a promotional sale.
Headline image via Xiaomi