Now the app has learned some new tricks that should appeal to people who don’t see the point of mayorships, coins, stickers and leaderboards.
So. Much. Tech.
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New life-logging features are launching today. An updated profile tab shows which friends you’ve checked in with most and your most frequent check-ins.
There’s also a map of your check-ins around the world and a ‘The Weekly Swarm’ feature that summarizes where your friends have been in the past seven days, including popular events, trending places, friends’ trips, new and lost mayorships and stickers.
The updates should make checking in feel more useful to those who gave up on Foursquare when the initial novelty wore off a few years ago. I’m an obsessive Swarm user anyway, so for me it’s just a neat addition to the app that will mean I spend even more time with it.
While Foursquare doesn’t directly monetise Swarm except for occasional ads, it does use data about check-ins from the app in its B2B offerings.